Looks like a farcical question, isn’t it? But if you look at the history of search, you will realize that it has changed dramatically over the years. So much so that its future shape and structure if not its very existence remains in doubt. In the beginning there were only keywords Online search began in earnest during the mid-nineteen nineties. It was an interesting phase. No one took search seriously.In fact, connections were slow and penetration of internet was low. It is impossible to imagine today that there were several search companies during those days. Infoseek, Northern Light, AltaVista, Yahoo, Magellan, Lycos and Excite were among the top. Microsoft launchedits own version of search in 1998, MSN search, using Inktomi search engine. The initial search engines were actually simple algorithms which counted the number of keywords on a web page. As a result, website owners started packing their content only with keywords. The term ‘keyword stuffing’ originated from this practice. The funny part is that whatever keywords you used, the search results always pointed to a porn site. SEO specialists had a gala time, churning out web pages with maximum number of keywords. The whole thing became a sort of joke. […]
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