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Mobile devices account for more than 50% of internet traffic nowadays.
79% of consumers are making purchases using their smartphones. Moreover, 80% of users are more likely to buy from a company with a mobile-friendly website or app. This is not surprising considering the fact that the average internet user spends as much as 155 minutes on their mobile device each day.
All of this data tells us one simple thing: if you don’t have a mobile-friendly website, you could lose site traffic, sales, and ultimately, profits. With a desktop-only website, you will struggle to accomplish your business goals in 2021.
If you’re hoping to boost your website traffic this year, adaptive website design will be the pillar of your efforts if you don’t want to invest in a responsive redesign.
Because not even the best digital marketing agencies, the ones that can bring a ton of quality traffic to your website, can engage and convert that traffic if your website doesn’t load properly on different devises.
But this post is not meant to vaguely hint at the general benefits of adaptive design. Instead, it will discuss how adaptive website design can help boost your traffic.
Here are the four specific visitor-count-related benefits of adaptive web design that can elevate your business to the next level. Read on!
It Increases Your Reach
As we discussed, people spend a lot of their internet time on mobile nowadays. They are also more likely to return to mobile-friendly websites. This goes to show that your ideal customer is most likely browsing the internet from their smartphone, at least some, if not most of the time.
Adaptive website design helps you reach these prospects.
As its name suggests, the adaptive design ensures that your website adapts to the platform and screen used by each visitor. This means that your website will work correctly on any device, providing the visitor with a cohesive experience whether they’re using a tablet, desktop, laptop, or smartphone.
Think of it like this: if your website looks great on one device, people will want to visit it on other devices as well. When they do, they’ll expect a seamless experience, and if they don’t get it, they’ll leave, sometimes for good. If you combine a responsive website design with superior digital experience, your website will be second to none and improve its reach significantly.
An adaptive website provides your visitors with the flexibility to check your site from whatever device they choose.
It Aids in Your SEO Efforts
One of the crucial benefits of adaptive web design is its potential to improve your search engine ranking. Google loves mobile-friendly websites and prioritizes them in search engine results pages (SERPs). This isn’t just an assumption; the information comes from the company itself.
If you’re not up for reading the whole article we linked to above, the summary is quite simple: if your website isn’t mobile-optimized, your ranking for the target keywords will drop.
We don’t really have to explain why a higher search engine ranking will increase your visitor count — it will simply get more eyeballs on your website. The great thing about this is that it puts your site in a positive reinforcement loop. The higher you are in the SERPs, the more people will come to your website, and the more people come to your website, the higher your ranking will get.
On the subject of SEO, we should also mention that Google takes notice of websites with higher dwell times and click-through rates (CTR). As you reach the top of the search results, you should ensure that people are actually clicking on your website and staying there to enjoy the content. An adaptive website can help with this as well.
If you continue to perform well in all these aspects, Google will reward you by boosting your ranking, as it will see your site as a helpful resource.
It Improves the User Experience
Google wants its users to have a straightforward and convenient experience on every website they visit. When determining rankings, it looks at how users are interacting with your website, so focusing on UX can help boost your SEO rankings and increase your visitor count.
If your website isn’t mobile-ready, your visitors could be easily frustrated. They’ll most likely leave without exploring the website much, meaning your dwell time and CTR will sink like a rock while your bounce rate will soar.
A high bounce rate will negatively impact your search ranking and ultimately make your website more difficult to find. This means your prospects will likely end up on a competitor’s site instead, and you definitely want to avoid that.
The Need for Speed
One of the crucial ways in which an adaptive website improves user experience is by increasing page loading speeds, and the speed of your website can dramatically impact its ability to generate traffic.
A slow website will frustrate users, particularly on mobile. People aren’t interested in waiting around for your site to load. Instead, they’ll hop onto a competitor’s website, increasing your bounce rate in the process.
As your bounce rate grows, Google will take notice and start reducing your ranking. This means you’ll struggle even more to generate traffic.
Thankfully, an adaptive website can speed up the page load times, improving the user experience significantly. Consumers will be more likely to stick around and explore if they’re not forced to waste their valuable time waiting for the pages to load.
- It Helps Attract More Social Media Traffic
When an Instagram or Facebook user clicks on a link to your website on their smartphone or tablet, they expect your website to work on the device they’re currently using. If it doesn’t, they’re not very likely to try and open it on their laptop or desktop computers later either. Instead, they’ll probably just leave and never come back.
Adaptive mobile websites, therefore, encourage social sharing and allow more social media users to see your products. This helps expand your reach and boosts traffic.
As a result, your audience grows, your SEO rankings are improved, and the cycle continues, generating more leads and hopefully increasing your profits.
Increasing your website’s visitor count is no easy feat in the best of circumstances but having a mobile-friendly site can certainly help a lot. With adaptive design, you can increase your reach, improve the user experience, boost your search engine rankings, attract more social media users, and more. However, this might be a difficult task do to all by yourself. That’s why many business owners decide to get some help from top custom web design agency that will assists them through this process.
Most importantly, an adaptive website helps more people see your products and engage with your content, regardless of their preferred device.