The Importance of the Cloud for E-Commerce

Cloud computing has many valuable applications within the world of business, but one of the most valuable of these is e-commerce. The e-commerce marketplace has grown so rapidly since the advent of the Internet that it is now estimated that the global annual expenditure on e-commerce has reached $1.5 trillion.

E-commerce competition

Naturally there are many companies of all sizes attempting to get a slice of that particular pie. And while such a vast figure is naturally a particularly appealing prospect for businesses, it is also the case that modern e-commerce is hugely competitive. Many start-up businesses have huge aspirations regarding what they believe they can achieve, but many fall by the wayside within a matter of years.

So in order to get ahead in e-commerce it is necessary to be as competitive as possible. This can involve a variety of approaches and techniques, but simply adopting cloud computing as part of your e-commerce setup can make a massive positive difference to its efficiency.

One recent technology which has evolved with relation to e-commerce is so-called omni-channel capabilities. This enables consumers, employees and business partners to  leverage a variety of channels to reach their objectives, and ultimately provides e-commerce businesses with some tremendous opportunities to optimise their performance.

Integration and scalability

Meeting the challenges of modern e-commerce means producing more integrated and scalable technological solutions, and probably also enhancing back-end processes in this manner as well. Marketing expertise is also particularly important, and any cross-channel knowledge in this area will always be useful. Organizational flexibility and collaboration is also becoming especially significant, as business attempts to deal with multiple marketplaces at the same time.

Perhaps the most important aspect of modern e-commerce that the cloud can assist with, though, is analytical capabilities. Above all else, businesses need to have the ability to respond directly and swiftly to consumer behaviour; not merely on an individual level, but also across a raft of consumers in a panoramic fashion. A holistic, consolidated view of the customer experience across channels is essential in today’s ultra-competitive commerce environment.

This is where the cloud comes in. Cloud computing solutions are providing incredible end-to-end capabilities which enable businesses to collect, collate and ultimately analyse customer data in a very focused manner. Additionally, cloud computing can make it easier for businesses to offer certain services to consumers.

Thus, cloud computing e-commerce solutions are offering businesses services such as merchandising, customer service and care, as well as a variety of data management options. So through the cloud it is possible for businesses to not only implement e-commerce, but also apply infrastructure management to websites, mobile, key assets and enhance a variety of marketing displays and techniques.

Providing back-end services

The cloud is also a powerful technology for providing the back-end services. Therefore, more and more businesses are utilizing the cloud for such back-end services as CRM and marketing and supply chain management, as well as a variety of both financial and administrative tasks. The cloud is really providing a powerful logistical tool which can be taken advantage of by businesses of all sizes. This has proved particularly useful for SMEs.

TD Web Services is uniquely positioned to enable companies to realise the potential of cloud computing in the e-commerce marketplace. Having worked with businesses all over the world who are engaged in e-commerce, TD Web Services understands this market intimately. We are particularly experienced in dealing with SMEs, and being an SME ourselves, we also understand the pressures and challenges involved in being a business of this scale and size.

We have assisted many companies in a wide variety of industries that are at very different stages in their evolution to the cloud. This has helped them successfully overcome the challenges of modern e-commerce, and transform their capabilities radically.

 TD Web Services’ vast experience

TD Web Services builds on a huge amount of experience working with all types of major e-commerce platforms, as well as companies from every corner of the globe. This enables us to deliver the most appropriate platform and capabilities to ensure that clients make best use of their technological investments.

The skills and assets associated with our company range from our ability to carry out innovative research on the industry, through a vast range of technological expertise, to the world-class digital services and cloud solutions that we are able to deliver to clients.

TD Web Services is well aware that flexibility and scalability are at the heart of modern e-commerce, and we endeavour to deliver the absolute pinnacle of service in this department. Signing up for one of our cloud solutions enables your business to hugely expand its reach and potential, while keeping the cost of your e-commerce systems under control.

Investing in cloud architecture for e-commerce is an absolute must for ambitious businesses, so contact TD Web Services today and we can start to help you with this issue.