Speeding Up Success: How Power Day Sale Improved Website Performance and Increased Conversions

Power Day Sale (PDS) is an eCommerce company that specializes in women’s fashion. They offer a wide range of products, with over 100K SKUs in their inventory. PDS has been operating for several years and has built a strong customer base. They sell clothing, shoes and accessories, and are known for their trendy and fashionable items. The company’s mission is to provide customers with the latest fashion trends at affordable prices.

Power Day Sale was facing several problems with its previous hosting infrastructure. These problems included:

• A large database size of over 20GB, caused delays in running database queries and made the website slow to load.
• Limited bandwidth during peak times, which caused the website to become unavailable when there were more than 100 concurrent users.
• Due to the large database size and limited bandwidth, slow page load times resulted in a high page response time of over 9 seconds.
• High abandonment rates due to the slow page load times, which also negatively impacted SEO rankings.

All of these issues were negatively impacting the user experience and the company’s bottom line. The company may have been looking for a hosting solution to address these issues and provide a more stable and reliable hosting environment for its e-commerce website.

The Solution

In order to address the challenges they were facing with their previous hosting infrastructure, Power Day Sale (PDS) decided to move to a new cloud hosting infrastructure. The decision to move to a cloud hosting infrastructure was driven by the need to improve website performance and user experience, as well as to increase scalability and reliability.

Cloud hosting is a type of web hosting that uses multiple servers connected to a network, rather than a single server. This allows for greater flexibility, scalability and reliability, as well as cost savings. With cloud hosting, PDS would be able to easily add or remove resources as needed, without the need for expensive hardware upgrades or maintenance. Additionally, cloud hosting would also provide PDS with a more reliable and stable hosting environment, as well as better security and disaster recovery capabilities.

PDS chose a specific cloud hosting solution that would be able to meet their specific needs. This solution provided PDS with a large amount of storage and bandwidth, as well as a high-performance database that could handle their large amount of data. Additionally, the solution also included advanced security and disaster recovery features, ensuring that PDS’ website would be protected against any potential threats or outages.

Overall, the decision to move to a cloud-hosting infrastructure was a strategic move for PDS. It allowed them to address the challenges they were facing with their previous hosting infrastructure and provided them with the scalability, reliability and performance they needed to grow their eCommerce business.

• Implemented a Database as a Service (DBaaS) for MySQL database with internal networking and connectivity of over multi 10GBPS pipe to the database virtual server for high-performance and efficient database queries.
• Multiple virtual machines were public facing, each having a burstable bandwidth of 10GBPS for greater scalability and flexibility.
• Full infrastructure built on the HTTP/2 protocol for faster and more efficient page load times and improved user experience.
• RAID 10 SSD drives for fast storage and improved performance.
• Advanced security and disaster recovery feature to protect against potential threats or outages.
• The overall solution is designed to meet the specific needs of PDS and provide them with the scalability, reliability, and performance they needed to grow their eCommerce business.

Results

Quantitative data on the improvements in load time, conversion rate, and abandoned carts:

• Load time: Improved from over 9s to less than 2s, a significant improvement in the overall user experience.
• Conversion rate: Increased by 60% due to faster page load times and improved user experience.
• Abandoned carts: Decreased by 30% as a result of the faster page load times and improved user experience.
• Scalability: Improved as the cloud hosting infrastructure provided PDS with the ability to scale their business and handle more traffic and sales.

Qualitative data on the improved user experience and SEO performance:

• Improved user experience: Customers reported a faster and more seamless browsing and shopping experience on the PDS website.
• Improved SEO performance: PDS saw a significant increase in organic traffic and higher search engine rankings due to faster page load times, which is a ranking factor in Google’s algorithm.

Moving Power Day Sale to a cloud hosting infrastructure provided significant improvements in load time, conversion rate, and abandoned carts and also had a positive impact on the user experience and SEO performance. It was a smart decision as it helped PDS to scale its business and take it to the next level.

Conclusion

Power Day Sale’s move to a cloud hosting infrastructure provided significant benefits for the company. The most notable improvements were in load times, conversion rates, abandoned carts, and SEO performance. The faster page load times not only improved the user experience but also had a direct impact on the bottom line, resulting in increased conversion rates and decreased abandoned carts. Additionally, the improved SEO performance, resulting from faster page load times, helped drive more traffic to the website.

The scalability of the cloud hosting infrastructure also allowed Power Day Sale to handle more traffic and sales, providing the company with the flexibility to grow its business.

Based on Power Day Sale’s experience, we recommend that other eCommerce companies facing similar challenges consider moving to a TDWS cloud hosting infrastructure. TDWS offers a comprehensive and customizable solution that is specifically tailored to the needs of eCommerce companies. Our DBaaS for MySQL DB with internal networking and connectivity of over multiple 10GBPS pipes to DB virtual server, implementation of multiple virtual machines that were public facing each having a burstable bandwidth of 10GBPS, infrastructure on HTTP/2 with RAID 10 SSD Drives, and 24/7 support make us an ideal choice for eCommerce businesses.

TDWS has a proven track record of success in helping eCommerce companies improve their performance and scalability, making them a reliable and trusted partner for your eCommerce Business.