5 Ways to Choose the Right Domain Name for Your Business

A few years back, getting your domain name would have been a walk in the park. It was quite easy to get a name since then, there were a just a handful of websites. Fast forward to current times, there are more than one billion websites with some having more than one domain name and some being retained by some of the industry players waiting for a straying soul that they can take advantage of, making it increasingly difficult to get a domain name for your online business. Luckily this is not impossible. With the right methods, you can be able to get the best domain name for your business or at least one that can serve the purpose fully and comprehensively.

1. Understand what is a Domain Name and why you need one

You first have to understand what a domain name is. This way you will be able to understand why it is important to get a good domain name. Simply put, this is the name that appears on the URLs of websites which allows the name to be associated to a particular domain. That said, the domain name essentially identifies your website as well as what the website is about. This is why getting the right name is very vital as this ensures that you send the proper message about what you are about to those that might be interested in your site.

2. Be creative and unique

Now that you understand what a domain name, the first and the most crucial step has been covered. You now need to start coming up with the actual name. The best way to go about it is to use your creativity to come with a unique domain name. There are a variety of reasons as to why this might be the best path to follow. Among these is the fact that such a name will be much easier to find on the internet not to mention that it will also be much easier to remember. For those that might not know, having a good and unique domain name will give you better chance s of getting a better ranking on the search engines giving you quite the edge against your competitors if any.

3. The shorter the better

Finding a short domain name is the best way to go for a number of reasons. The first is that it is quite simple to remember for you and your future users and it is also much easier to type a shorter domain name in the address bar and this can be quite the challenge if you have a long domain name. However, you should not sacrifice the quality of your domain name for length. If it is going to take you a couple of characters more to pass the message across, then by all means use the extra characters. But this should not be an excuse for you to get liberal with the characters that you can use. Keeping it short and neat should be the best way for you to go.

4. Be savvy about the extension

It is commonly said that old is gold and this is why the .com extension is still the one that is sought after most. However, there are currently a vast number of extensions that you can choose from and while you might be inclined to go for the .com, you need to make sure that you have the best possible extension. It is still important to note that the .com extension is the most SEO friendly and hence gives you an edge with the search engines.

5. Include the Keyword

Before we go any further with is, it is important to note that domain names that have keywords in them always appear first on the search engines indexing. That is why you ought to make sure that you have the keyword in your domain. That said, it is best to go for an all keyword domain name but if this is not possible you should make sure that you get a domain name that has the keyword in it. For instance, if your site is going to be dealing with books or kitchen knives, it is important to make sure that you have this in the domain name. It not only helps to describe what your website will be about but also gives you an edge with your SEO.

Before you settle on a domain name, you have to remember that this is going to be a reflection of your business and what it is about. Think of it as a sign board in front of a grocery store. This is why it is utterly important to make sure that you do not falter and end up with a name that could do you more harm than good. Following these steps will ensure that you get nothing but the best to set you up for success.