Centralized data location for your eCommerce with a dedicated server19 June 2020
Improving your customers’ user experience with 10gbps13 July 2020
In a time where eCommerce sales are expected to quadruple, your business must position its self to respond to the needs of the rapidly increasing customers. 10Gbps will ensure that your employees can optimally coordinate in responding to the customers’ needs while also boosting the customer’s user experience. To understand the need for 10Gbps internet, it is worth noting that an eCommerce generating a revenue of $75,000 a day can potentially lose over $1.875 million in annual sales revenue by one-second page delay. Hence, eCommerce website speed is of utmost importance, especially now when more than half of online shoppers use their mobile phones and expects faster loading speed than if they were using a computer.
Why 10G is worth it
The importance of site speed can never be overstated. Fasts sites create a positive user experience and improves the search engine optimization. Having a good website ranking means you can quickly generate leads and boost revenue as existing and potential customers have faster access to your site. Google search engine wants to satisfy its customers by directing them to websites that are working optimally with low latency. Therefore, you need to align your eCommerce needs to those of search engines to boost your website ranking.
47% of website users or potential customers expect your website to load in less than 2 seconds. 40% of the web user will leave a website that takes more than 2 seconds to load; hence, the faster your website loads, the high the leads and subsequent sales revenue. Furthermore, a one-second delay will reduce your conversion rate by 7%. Thus, the cost of upgrading to 10Gbps is outweighed by the speed benefits it offers your eCommerce. With 10G, customers will be enjoying optimized images, load time below 1second, thus boosting the overall customer experience.
Customers must be able to reach your site comfortably at all times, especially during peak business periods. This helps build trust with the customers as it assures them that you are reliable.
It would be a mistake to assume that customers will try again later after long delays or your site being offline. Customers will find other things to buy with their money or just search for competitors, which is worse. Downtimes can have devastating effects on your business, a cost of downtime survey established that a 60-minute downtime cost businesses between $100,000 to $300,000 on-peak hours. Therefore, you must consider a network option that guarantees that you are accessible to your customers 24/7 evening when traffic is high. 10Gbps offers sufficient speed that allows your eCommerce to process millions of transactions, engage in numerous communications, and perform all business functions without any time lag. This will ensure that customers can get in touch without delay, which is crucial for improving customer satisfaction and generating subsequent purchases.
Irrespective of your eCommerce growth phase, I’m certain that there is still more room for growth, and you still have plans to expand and increase your market share. For this reason, major drivers of eCommerce productivity and profitability like the internet should be built keeping scalability in mind.
As your eCommerce company grows in terms of the number of products your offer, size of market share, the sales volume, and the frequency of sales made, you need a networking option that can accommodate the growth. this must be done without the website slowing down, which would negatively affect your efforts to grow the company. 10Gbps offers the best option for scalability; this is because, the option enables the transfer of data at an astonishing speed where 1telebytes of data can be transferred in 15 minutes, which is more than sufficient for smooth running of the eCommerce. By facilitating growth, 10Gbps increases your eCommerce revenue. Hence, upgrading to 10Gbps provides great returns as it enables eCommerce to accommodate more customers without delays, thereby increasing productivity and boosting profitability.
Tip: Using TDWS Cloud Server with 10GBPS you can scale much faster and expand your infrastructure without any downtime. This way you can achieve true scalability for your eCommerce business.
While upgrading to 10Gbps requires an initial investment and periodic payment, it’s still cost-effective in the long run. Ecommerce companies with slower internet options experience huge losses due to their customers fleeing to more convenient sites. As frequently noted, customers prefer fast websites. Therefore, the opportunity cost of choosing a cheaper and slower internet option over a fast and expensive one is huge. 10Gbps will increase an eCommerce market share by 40% since it will improve the user experience. This, in turn, increases the subsequent purchases, thereby retaining the existing customers while attracting more. Thus, upgrading to 10Gbps is a worthwhile long term investment as it helps reduce losses and expand market share and revenue.
As per now, the number of eCommerce and internet providers using and offering 10Gbps is still not high enough. This offers your eCommerce a chance to have a competitive advantage by adopting an option that improves your customer experience. It is much easier to maintain existing customers than attracting new ones. Hence, by adopting 10Gbps, your eCommerce will be able to gain a substantial market share, which will not be lost when, eventually, most eCommerce companies adopt 10Gbps.
Running a successful eCommerce company requires more than just having products or services that customers want. Your customers need to get in touch via the website 24/7 failure to which the level of trust, user experience, and customer satisfaction will fall drastically. 10Gbps is crucial in guaranteeing that your Ecommerce is successful. While upgrading to 10Gbps can be expensive, it results in the generation of revenue that makes it a worthwhile investment. Not only does it increase the website speed, but it also improves user experience, which are all crucial factors for increasing sales revenue.