The importance of enhancing user experience can’t be overstated. Giant online retails companies like Amazon invest vast resources to ensure that their customers’ have quality experiences. It is essential to ensure that your website is usable by tech-savvy customers and those with limited online skills; this increases your market share beyond younger customers to relatively older customers. The factors that improve user experience in an eCommerce include accessibility, website speed, the value of content, usability of the site, credibility of the site, and the ease of finding customer needs. Hence the importance of upgrading to 10G network connectivity. 10G guarantees increased speed, stability, and usability for your website.
According to Byron Reeves and Clifford Nass, Stanford University professors, individuals react to technology the same way they react to people. For instance, people experience awkwardness when having a video conference with poor quality videos and delayed feedback. In spite of it being technology, individuals react as though it were human and are uncomfortable when it goes against their expectations and are relaxed and pleased when the quality of the video is high.
When customers interact with your website, they are either thrilled, somehow satisfied, or frustrated. If the customers are frustrated, they may react by jumping to a competitor’s site, deciding against purchasing the product or writing a bad review. No matter the course of action, the emotional damage will have been done, and the negative emotion will be associated with your brand. This is particularly damaging because 44% of customers will tell their families and friends bad experiences they have online. As a result, you will lose both existing customers and potential ones. ECommerce companies must, therefore, strive to eliminate this awkwardness that limits their interactions with customers, and that reduces the possibility of repeat purchases.
Creating an excellent experience for your eCommerce customers generates a feeling of satisfaction, which boosts repeat purchases and attracts a new customer. In an online environment, speed is a vital component in creating a quality experience. Online customers want a well-designed website with attractive graphics, useful features, ease of finding important information, and easy to use site. Still, more importantly, customers want the websites to load in less than two seconds. ECommerce companies must hence invest in increasing the site speed to improve the quality of users’ experience. 10G offers the best choice for companies to improve site’s speed while still having to maintain impressive graphics and retailing information that is important to consumers, i.e., using 10G you don’t need to reduce the number of pages or quality of videos and graphic to improve speed.
Less than an excellent user experience holds a huge financial impact on an online retail company. For a company generating a revenue of $50,000 a day, a one-second delay would lower user experience and result in losses of $1.25 million annually. Furthermore, almost 50% of customers who get poor experience when interacting with a website will tell their friends and family about their experience. This is damaging to eCommerce reputation and undercuts the companies’ marketing efforts. 10G network provides a solution to most user experience concerns as an eCommerce can include informative graphics, videos, and necessary information without an increase in latency.
To gain a competitive edge over competitors, eCommerce companies have resulted in developing mobile apps with more detailed interaction with customers and can display an array of products. For a company to run a successful mobile app that complements their business, the user experience must be at the forefront. Mobile apps that take long before opening are usually abandoned by customers without even looking at what is being offered; this is the value of speed in user experience. Since over 60% of eCommerce customers use their mobile phone, having a faster app can be the breakthrough your eCommerce need to establish itself. 10G network will help your app open much faster while displaying quality graphics.
Most industries are shifting to cloud-based platforms, and gaming is leading. The gaming industry experiences continuous changes due to technological improvement, increasing connectivity, and faster internet. These changes cannot be constructive if they do not enhance user experience. Gamers user experience is of utmost importance; unlike in a retail website where a customer will interact with a website for a few minutes or an hour, gamers interact with their games for hours. Hence, improving their experience is much more impactful.
10G network offers the much-needed speed to those enjoying online games. For gaming lovers enjoying Call of Duty or StarCraft, a decent internet connection is an absolute necessity and is usually the difference between life and death. In fast-paced shooter and strategy games, having a fast connection is essential in lowering latency/ping (time taken to send a request to the game server and receive it back). When the latency is low, the game is more responsive and has a feeling of ease and fun for the gamer, i.e., pleasant experience. This increases the number of hours the gamers play and increases customers to the gaming company. Hence, upgrading to 10G ensures that gamers can enjoy their favorite games with enhanced graphics in a cloud gaming environment with reduced latency, thus improving their experience and interactions with other gamers.
Also, the sizes of games have been increasing due to improved graphics and increased features. The number of games exceeding 30GB as per now are numerous. Downloading these games require a faster and stable connection. 10G enables gamers to download games and upgrades much faster, which improves their overall experiences.
Online user experience determines whether a sales lead becomes a customer or whether a first time customer makes a repeat purchase. As such, a company’s ability to scale up depends on their commitment to user experience.
Online customers want faster access to important information, informative graphics, and actionable features. By upgrading to 10G eCommerce companies will be able to improve their customers’ experiences substantially.