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A business website is designed in a manner that informs, converts and engages the customers. There are numerous benefit that are brought about by websites to start up business such as stopping the business being invisible, controls the business ranking, creates a powerful sales tool for the business. Additionally, the small business owner is able to keep records of the business customers emails. However, some new business in their hurry to boost their website traffic they make mistakes that ends up costing them rather than being beneficial to the new small business owner. This article discusses the mistakes made by small business in their effort to attract traffic to the company websites.
Depending on search engine for submission services
Here small business makes the mistakes of paying search engines such as Bing and Google which is not necessary as these sites discovers sites without one having to pay on their own. Paying for link is against Google standards and can lead to penalization.
Owning a business blog that is off topic or not having one at all
Most users visit blogs with quality and helpful content. Good content attracts a high traffic on daily basis. Furthermore, having good content will make other sites attracted to your and thus will link with it. The higher the link the more search engines will help your sites appear faster in certain searches.
Adding a blog on your website is an easier way of publishing a business content the blog should be added new content often. It’s important to always publish the kind of content prospectus would be interested in reading. To avoid publishing irrelevant content one should use keywords. The use of keywords is important as it helps one from drifting off topic
Using boring images and headlines
Most prospects decide on whether to read your content by looking at the images and headlines if they are not compelling enough then they move on to other staff. Note that most search content are discovered through social media.
Failing to take part on established sites
Commenting on popular sites, writing articles and asking other sites to publish them for you, sharing and curating own content with other content from other people on social sites and engaging, conversing and connecting wit other business or people on social media. All this are activities that can play a huge role in increasing attention to your website.
Failing to seek publicity on the grounds of trying to be modest
This where most small business fail, publishing content telling the world what they are, what makes them unique compared to other business, how the business started, its unique mission, notable accomplishment, and the charities the business has sponsored. Doing all this is crucial to a small business, even though publicity does not come easily repeatedly doing it will draw attention and bring more interested parties to your site.
Ignoring the power of you email list
This occurs when a business has gotten people to subscribe to its white paper via Facebook of email address. However, small the number of subscribers is the start up business should never ignore neglect communicating with the subscribers. Failing to communicate will make the list of email stale and the subscribers are bound to forget why they subscribed in the first place.
Failing to advertise
Pay per click can be a sure way to gaining faster and most certain traffic to your site. In most case the cost of advertising is returned by the increased sales thus a startup business should make advertising its business.
Ignoring the local listing
Most customers have a tendency of checking out a business before visiting it. This they do by going through the local pages and reviews writing by other customers. Unfortunately, most startup business owner are not aware of this information. Some have no idea the pages exist, others have inaccurate information as to where to find the business and others get poor reviews that scare the potential customers. a business owner ought to make a visit on Moz Local to get an idea on where his or her business appears.
This occurs when a start up business notices the trends of traffic to his website and rather than concentrate on the area receiving more traffic he or she ignores the traffic data nor even looking at the traffic report. Looking at this report will benefit the business and help it improve on the areas more users are clicking.
Failing to write a marketing plan for the website
It is paramount to draft a marketing plan it need not be complex and ought to concentrate on deliberate thinking. This way we can avoid missing the most obvious thing. The role of a plan is to help us in communication and coordination of efforts.