ECommerce’s productivity is contingent on employees being able to perform their functions on time and offer customer support. At the same time, profitability depends on high customer satisfaction and enhanced customer experience. For eCommerce to achieve a high level of productivity and profitability, dependable and stable connectivity is non-negotiable. 10G connectivity combined with cloud server hosting not only improves the much-needed speed, thereby reducing latency, they also boost reliability and enhance security.
TD Web Services, in its commitment to scalability, elasticity, and flexibility, offers clients cloud servers and 10G network connectivity. With the number of online customers tripling in the last five years and the trend expected to increase even more significantly. TDWS offers customers this option to ensure they take advantage of the increasing market growth and increased demands from online customers for speed and enhanced customer experience. The cloud server services offered by TDWS further boosts performance stability and improves the customer’s experience while also increasing website reliability as the site becomes accessible in any location.
Whereas large eCommerce companies with increased levels of traffic require 10G network connectivity to eliminate downtime during the peak hours, smaller eCommerce companies with reduced workforce require it to avoid downtime and boost productivity by reducing the time taken to retrieve records, search data, transmit financial transactions to many customers simultaneously, and running point of sales systems
Online customers hold eCommerce companies at a higher standard than Google. While Google improves search engine ranking for websites with a recommended load time of below 3 seconds, 47% of customers expect a website to load in less than two seconds. Customer expectation and experience have a real impact on the bottom-line as it affects the company’s ability to attract customers and maintain the existing once. This is especially so for eCommerce companies that have numerous competitors and substitutes as customers can shift to a competitor with a more stable and fast website. 53% of customers will avoid a site taking over three seconds to load, while customers who have experienced delays are 79% unlikely to make a repeat purchase. This is devastating for companies that are working hard to scale up.
Customers can justify temporarily shut down for maintenance and upgrading. However, slow and unreliable websites usually turn them away. According to a YouGov poll, 80% of customers find consistently slow websites much frustrating as compared to sites that are temporarily down. It’s therefore wise for eCommerce companies to improve their site specs before butting their reputation on the line.
Reputation is everything in eCommerce. Success in online space is based highly on your perceived image and what customers say about your business. Websites form the first impression of the customers. Thus, such efforts must be taken to ensure they are as excellent as possible. On a website, customers are concerned about speed, reliability, and stability. Therefore, ECommerce companies must invest in cloud servers and 10G to ensure their site’s speed, reliability, and stability are enhanced.
While the quality of your products and services also makes or breaks your reputation, the reliability and speed of your website have a significant impact on how online users think about your company. Much worse, 44% of online customers tell friends and family about the poor online experience. Hence, if your site has a huge load time and is unreliable, almost half of your customers will work against your marketing efforts by writing bad reviews and discouraging other people from purchasing your products. Bad reviews lower your eCommerce search engine ranking and reduce the overall revenue as most customers read other customers’ reviews before forming making buying decisions.
Cloud servers’ ability to scale up and down and to withstand downtime makes them an essential to ensure website stability. Furthermore, cloud servers, unlike physical ones, ensure that latency is the same despite the customers’ location. eCommerce hosted on cloud servers and which also has 10G networks enjoy a considerable advantage in terms of customer satisfaction, which translates to increased sales revenue.
Your eCommerce is likely to spend a significant portion of your profits or budget on marketing efforts. However, you will continue to generate leads without significant conversion without sufficient speed, flexibility, and stability. The quality of your website is as essential as the quality of the products or services. Customers will prefer to buy a product where feedback, orders, and receipts are available in real-time without delays. They also want to view your products in limited time, failure to which they will buy another product in a different shop.
Therefore, rather than spending a lot of resources on marketing to attracting customers who you will not convert, hosting your website in cloud servers and upgrading into 10G is the best marketing effort your business can make. It will ensure you retain the existing customers and attract new ones.
TWDS cloud servers enable eCommerce companies to have access to their data at any time through the intuitive site management dashboard. Data is increasingly becoming important in determining customer trends, thereby boosting sales by being able to offer products that customers want in time. Combining cloud servers with 10G means that your eCommerce is able to display a large number of products that your customers want in a limited amount of time. These boost lead generation and sales.
While the number of people buying online is increasing rapidly, online competition has also intensified. Therefore, you must distinguish your eCommerce from others by understanding what the customers want and capitalizing on them.
Over 80% of customers consider the speed and stability of a website before making buying decisions. Thus, it is shrewd for your eCommerce to adopt cloud servers and 10G, which will boost speed and stability and, in doing so, increase sales revenue.