Did you know that there are over 100 million active Twitter Users? This means that any business that succeeds to market products and services here can achieve unlimited sales and profits. It allows users to interact with its ever growing community by just using hash tags. Due to its high popularity, it is now considered as the most effective social media marketing platform in the world.
Newsletter signups is one of the golden ways of enhances your online marketing strategy and competing effectively with other players in the same niche. Unknown to most people is that they can use it to get these sign ups without necessarily spending a fortune. It is an ideal choice for people who have blogs, organize event or disseminate news to online community. To help you do this, the geniuses behind Twitter have worked smart and hard in equal measure to come up with a third generation lead generation card which you can use to send tweets through your own lead generation campaign.
One of the major reasons why marketers were a little hesitant to use lead generation cards in the past is because one was required to provide credit card information. This means that one has to pay monthly or yearly to use that service. Keep your wallet away; Twitter is now offering the same service for free. This will in turn save you money for other income generating activities such as improving your products and service delivery to meet your clients’ needs amicably.
Now, let us proceed and look at how you can use start benefiting fully from this Lead Generation Card.
Get Twitter Account: If you don’t have an account year, it’s the high time that you registered to join this online movement. You will need to provide an active email address as they will automatically send you a confirmation link that you are required to click in order to activate the account.
Go to Settings: This is a tab on top right corner of the window.
Twitter Ads: Once you open the settings page, you will see a section highlighted as Twitter ads. Click on it and choose Creative option from the top menu.
Cards: On the drop down, you will see “Cards” option, click on it then “Lead Generation Card”.
Description: For your campaign to be effective, you need to write a short description to give the readers an idea about the campaign. As you do this, avoid using jargon words or statements that are hard to understand.
Give your Card an Image: For your campaign to stand out from the crowd, it is recommendable to add a Twitter card image. Currently, you are only allowed to add picture with resolution of between 800*200 pixels.
Call-to-action: This is one of the supreme highlights that give this strategy an upper hand in the market. Basically, a call-to-action is statement or word that has capacity to not inform the readers but also lure them to sign up. Again, you should use simple language.
Add Card Details: It is recommendable to add card details URL of the campaign to give the target audience more insight about the content that you will be sharing or conveying through newsletter. This can be a landing page or home page URL. It all depends with your specific needs and preferences.
Finally, you choose: “Post Submit Message” if for one reason or another prefer not to include destination URL in your campaign. Alternatively, you can decide to use Newsletter Management System to help you manage and organize your campaign better.
Here are facts on how you can use the newsletter.
Promote Business: To grow your business to full potential, you need to promote it. One sure way of doing this is by using newsletter to motivate and convince customers why your products or services are the best.
Explain Business Model: Clients need to first understand nature of your business to trust you. Use newsletter to provide such information. For example, you can explain the services offered as well as payment options that they can use to pay.
Communication Tool: To meet diverse clients’ needs, you need to communicate effectively with the clients. Newsletters can help you do this as it acts as a direct communication channel.
Use Twitter to increase your newsletter signups and expand your market base.