Why your Website Load Speed is Important

Strangely, there are many bloggers, entrepreneurs, and website developers who do not understand the importance of webpage speed. They go on ranting and promoting poor hosting services, whose technology is either out of date or are using over-committed servers.

In fact, Google has been ranking website by speed for eight years yet many people do not realize it. Thus, Google will lower your site’s ranking if your website is slow to load.

Google monitors website speed because there are studies that prove people are less likely to look at slow-loading pages. For instance, visitors to finance websites will leave immediately if articles do not load instantly.

Fortunately, Google tells developers all about its webpage speed parameters here and at its blog. Moreover, Google offers PageSpeed tools that can tell you how fast your web page should load.

How Slow is Too Slow

Unfortunately, these Google tools are useless if your web hosting provider is too slow. For instance, viewers will not see your page if it takes your hosting service takes 20 seconds to load. A good speed in eyes of Google is 5s for the whole webpage to be loaded.

To explain, Google estimates the average person will wait just 15 seconds for a web page to load. Hence, if your page takes longer than 15 seconds to load most people will not see it. This will increase the bounce rate. Higher the bounce rate lower is the conversion of your website. We are not even talking about Google reducing your ranking.

Moreover, Google will lower your ranking if your page takes over 5 seconds to load. Under these circumstances, you will lose advertisers, paid posts, and money with slow hosting service.

A few Seconds will Increase Bounce rate

However, just a few seconds’ loading time can cost you visitors and revenue. For instance, ThinkwithGoogle estimates that the visitor bounce rate for a mobile site increases by 120% if load time drops to 10 seconds.

Notably, the visitor rate bounce increases by 32%; nearly one third, with a wait time of just three seconds. In addition, the visitor bounce rate grows by 90% in five seconds and 106% in six seconds.

Consequently, a good rule of thumb is that it should take less than five seconds for your web page to load. If it takes longer you will lose viewers and money.

To clarify, the visitor bounce rate is the percentage of visitors who move on. Tellingly, ThinkWithGoogle’s data indicates a high-page speed will reduce your visitor bounce rate.

They based these scores on tests with a neural net. To explain, a neural net is an artificial intelligence (AI), that mimics the behavior of human web surfers. Importantly, the neural net tests demonstrate that hosting speed is vital to your blog’s success.

Upgrading Your Hosting can Increase your Webpage Speed

The first; and most important, step in increasing your webpage speed is to get the fastest and most reliable web hosting you can find.

In particular, your Managed WordPress or even Highly Optimized WordPress Hosting. For instance, at TD Web Services tests the speed of it’s of all it’s plans every day. We have got our own Monitoring System (TDWS Global Monitoring System) which basically checks for everything that can affect the speed of your website. Most of the monitoring system only checks for a ping response, or maybe the CPU load. There are many factors from I/O of disk to DB response time, port speed, to network etc. each of these are checked proactively to ensure that our clients get EXTREMLY Fast Response time.

Thus, TD Web Services customers do not have to worry about speed because TDWS tests speed regularly. Because TDWS is one of the few hosts who will proactively check servers, most of the issues will be fixed even before the clients will ever know of them. Some of the features that we support to ensure a much faster hosting experience:

• 100% Enterprise SSD Hosting with RAID 10: No Hybrid or any other shortcuts. All the Disk are Enterprise SSD with RAID 10
• HTTP/2 and HTTP/3. There are less than 30% hosting providers who are on HTTP/2 and even less that on HTTP/3. We are one of the few hosts who is in process of moving all our services to HTTP/3.
• PHP 7.3 with FPM – having PHP 7.x gives you better performance. The performance is enhanced by another 20% if it’s with FPM.
• 1 GBPS Port Speed. This is no brianer, faster servers port speed faster the data reached your clients browser. Less than 10% of hosting providers are on 1 GBPS port speed. We live in a world where mobile phones have speed in excess of 30 mbps. But, most of the hosting providers are still on 100MBPS.

Slow Webpages will cost You Money

However, nobody tests the speed of most free WordPress hosting and many low-cost hosting services do not check speed.

Consequently, the blogs on those services load slow because nobody tests the speed. Thus, many bloggers are lowering their Google rankings by not asking if their hosting provider performs a regular speed test.

If your hosting provider does not perform a regular speed test or upgrade their technology – you need a new hosting provider. Slow webpage speed will cost you money in the world of blogging. Hence, you need a web hosting provider that understands the importance of speed.