• Solution. Support. Expertise
  • +43 664 635 1238
  • +1 647-947-4502
  • info@tdwebservices.com
How can a Small Business Obtain an Online Presence?How can a Small Business Obtain an Online Presence?How can a Small Business Obtain an Online Presence?How can a Small Business Obtain an Online Presence?
  • Hosting
    • Hosting
      • Business Hosting
      • Enterprise Hosting
      • TDWS VPS
      • Managed WordPress Hosting
      • Highly Optimized WordPress Hosting
      • Laravel Hosting
      • Odoo Hosting
      • Moodle Hosting
      • TDWS Reseller Plans
    • E-Commerce Solutions
      • Managed WooCommerce Hosting
      • Highly Optimized WooCommerce Hosting
      • Magento Hosting
      • PrestaShop Hosting
      • OpenCart Hosting
    • Dedicated Servers
      • Gaming Servers
    • TDWS Global Monitoring System
      • Server Monitoring
      • Network Monitoring
      • Application Monitoring
      • Database Monitoring
      • Cloud Monitoring
      • Container Monitoring
      • Storage Monitoring
  • Cloud
    • TDWS Cloud
      • TDWS Cloud Servers
      • TDWS CloudSites
      • TDWS Box Cloud
      • TDWS Virtual Private Cloud
      • TDWS Cloud Drive
    • TDWS Private Cloud
      • KVM Hypervisor Private Cloud
      • Xen Hypervisor Private Cloud
      • Microsoft Hyper-V Private Cloud
      • VMware ESXi Private Cloud
      • VMware Public Cloud Servers
    • Services
      • DB as a Service
      • Disaster Recovery as a Service
    • Other
      • TDWS Cloud Infrastructure
      • TDWS Hybrid Cloud
  • Insights
    • Small Business
    • Knowledge Base
    • Cloud Computing
    • Expert Opinion
    • Industry debates
    • Thought Leadership
  • About Us
    • Why Us
    • Data Centers
    • Affiliate
    • TDWS Channel Partners
    • Contact Us
    • TDWS Customer Reviews
    • TDWS Video
    • Legal
      • TD Web Services Acceptable Use Policy (“AUP”)
      • TDAG DMCA Notice Policy
      • TDAG Privacy Policy
      • Master Service Agreement
      • Service Level Agreement
Login
✕
The Ties Between the Cloud and Social Media
16 July 2014
The Easiest Way To Create WordPress Custom Fields
17 July 2014

How can a Small Business Obtain an Online Presence?

Published by Trilok Dhamecha on 16 July 2014
Categories
  • Small Business
Tags
  • Small Business

While the Internet offers a world of opportunity for any business, the way that the modern Internet is organised can be rather daunting for small businesses. With a raft of massive corporations dominating Internet traffic and even the way that the worldwide web is structured today, it can be an intimidating prospect for small enterprises to attempt to develop a significant web presence. Many give up without even trying.

Although this may be to some extent an understandable attitude, the fact is that small businesses can drum up a significant amount of business from the Internet. While this requires a diligent approach, following some of the following tips and strategies will help your small business make the most of its online presence.

Plan Ahead Diligently

Many businesses make the mistake of attempting to plough ahead with a digital strategy without taking stock first. This is an elementary mistake; it’s extremely valuable for any business to understand their current situation, what their priorities are in both the short and long-term, and the actions that can best mesh with these components of the business.

While there are a vast amount of digital tools available, and this represents a massive opportunity, by the same token it is easy to either utilise ones that are not particularly suited to the needs of your business, or spread yourself too thinly across many platforms. Planning will help you forge a strategy, and take advantage of which of the following tips are most likely to benefit your company.

Embrace Google Maps

Washington DC in mapOne of the best ways to drum up support for your business is to be prominent on the hugely popular Google Maps. This is a virtual must for any business which hopes to attract visitors and clientele; for example, a restaurant or cafe. But other businesses can benefit too, particularly from the increasingly heavily utilised Google Places for Business. You can even pay to be pushed to the top of the listings locally, which could turn out to be a wise investment.

Tie Your Social Media Together and Use Mobile

Every discerning business should have a Twitter, Facebook, Google+ and LinkedIn page at the very least. If you haven’t set these up, you really ought to do so as soon as possible, as social media marketing is one of the best ways to attract people to your business. Consumers are also increasingly using social media as a customer service channel, and having all of your social media tied together and accessible via mobile phone will enable you to respond more rapidly to customer service issues. Your online branding is crucial to who you are as a business.

Encourage Online Reviews

Another aspect of the Internet which is of critical importance is garnering positive feedback. Every product under the sun, from holidays to consumer electronics, is rated nowadays, and the feedback that you receive from customers can really make or break a business. Make sure you go the extra mile to deliver a great service, and then make it easy for customers to leave positive feedback. This can really go a million miles towards attracting new clients to your company.

Offer In-Store Wi-Fi

Wi-FiThis would only really be relevant for businesses that have a physical premises, but for those that do offering free Wi-Fi can be an excellent way to improve customer satisfaction and provide access to the information your customers need to make a purchase. Nowadays, mobile devices are a fundamental part of people’s lives and even identity, and enabling them to use smartphones, tablets and laptops on the go, and even to access important information about the products they intend to purchase while in your store can really earn you some much needed brownie points.

Constantly Update Your Online Presence

Don’t stand still. Constantly analyse your online presence; use the tools available to you such as Google Analytics. Write new content regularly. Update your keywords and SEO strategy. Hire freelancers to assist you with this, if necessary. I repeat; don’t stand still. Your competitors will not be doing so.

Track Visitors and Analyse Demographics

While companies need to be careful with regard to privacy and data protection, the visitors that they receive to their website and the customers who purchase stock from them offer an incredibly important footprint of information. The cloud is even offering Big Data to small businesses, and this is something that you should consider tapping into as well. But at the very least, work out who buys from your company, who visits your website, and work out how you can take advantage of this information.

Sell Online

Rather an obvious point this…but if it is at all logistically possible, sell to people online. It’s getting easier and easier to set up an online store, and with the popularity of such payment systems as Paypal and Escrow, it’s not even necessary to offer credit card payments if you’re a small operation.  By all means use your web presence to draw people to your ‘real world’ store, but never forget that your ultimate aim is to sell, sell, sell!

Build a Community to Sell for You

If you provide an online page on sites such as Facebook, and then provide incentives for your customers – for example, vouchers or other promotional information – you may find that your customers will begin to sell your site for you. This requires some skill to pull off properly, but can help make you money for minimal effort.

Share
0
Trilok Dhamecha
Trilok Dhamecha

Related posts

software engineer standing beside server racks

Photo by Christina Morillo on Pexels.com

5 February 2023

Maximizing eCommerce Performance: The Key Benefits of High Performance Hosting


Read more
24 January 2022

How Product Reviews Can Lead To More Sales For Your Online Store


Read more
29 December 2021

How Can Adaptive Website Design Increase Your Visitor Count?


Read more
13 December 2021

The Anatomy of a Profitable eCommerce Sales Funnel for Small Businesses


Read more
10 November 2021

Contests and Giveaways in WordPress. Ultimate Guide. [+ Contest Prize Ideas]


Read more
2 June 2021

Hosting WooCommerce Stores with Unexpected High Traffic


Read more
27 May 2021

Common Causes Why is WordPress Slow


Read more
2 December 2020

How CRM can make your business more efficient


Read more

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Our Services

  • Business Hosting
  • TDWS VPS
  • Dedicated Servers
  • E-Commerce Solutions
  • Enterprise Hosting
  • Managed WordPress Hosting
  • Highly Optimized WordPress Hosting
  • SSL Certificates

TDWS Cloud

  • TDWS Cloud Servers
  • TDWS CloudSites
  • VMware Public Cloud Servers
  • VMware ESXi Private Cloud
  • Microsoft Hyper-V Private Cloud
  • TDWS Virtual Private Cloud
  • Hybrid Cloud
  • Cloud Infrastructure

Recent Posts

  • Speeding Up Success: How Power Day Sale Improved Website Performance and Increased Conversions
  • Maximizing eCommerce Performance: The Key Benefits of High Performance Hosting
  • Why Reliable Cloud is Critical for the Success of Startups
  • The Ultimate Guide to Launching a Successful Digital Product
  • Ensuring Security In Public Cloud Hosting

About Us

  • About Us
  • Why Us
  • Affiliate
  • Contact Us
  • Data Centers
© 2021 TD Web Services. All Rights Reserved.