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Most websites and blogs are now running on a WordPress-based platform, and this numbers are estimated to increase by a huge margin in the near future. This is because WordPress offers unlimited gains, whether you are a blogger or a website owner.
A common question which most people ask is, “Is WordPress right for me?”
The best way to answer this question, would be to ask yourself, “what to do I intend to use WordPress for?”
If you want to establish a huge online presence, WordPress is definitely right for you. A combination of search engine optimization strategies (white hat SEO strategies) such as keywords and link building will ensure that your site gets more visitors, and you are therefore able to sell your brand more. Its connection with social media is also a huge plus, because social media has been known to convert little known brands into big companies. The way in which information is shared out through social media leaves a lot to be desired.
How WordPress Can Help Your Business Grow?
If you are a small-time business person who is just starting out and you are running on a low budget, then WordPress is also right for you. This is because it is offered freely, and you do not even have to be an IT expert to operate and manage it. There are thousands of online tutorials, which will offer guidance on how to efficiently install and run a WordPress-based website or blog. You will be able to customize it to suit your desires, and modify it every time you want on your own. This will be a good start-up to for your business, and the future could only get brighter.
If you have a passion for writing, and you are sort of person who loves sharing ideas with other people, then WordPress is definitely right for you. It allows you to easily publish content, and you can edit and modify it as many times as you like. It also allows you to constantly update your content, hence providing your readers with fresh and new content, every time they visit your blog.
Notable companies that use WordPress
Top-notch companies are running their websites and blogs on a WordPress based platform. Some of these companies include:
- eBay – this huge online store uses a WordPress-based platform, which may be attributed as one of the reasons why this company is enjoying a huge online presence.
- Yahoo also uses WordPress on its blogs; which therefore makes it easier to connect with people.
- Ford – this giant automobile company uses WordPress to run its multiple blogs.
- Wallstreet Journal
- The New York Times.
- The Huffington Post – this giant site which runs on a WordPress platform has greatly boosted the efforts of bloggers, giving them space on the limelight by curating their articles, hence giving them more traffic.
These are just some of the notable top-notch companies which use WordPress. Just in case you are wondering why such big companies would turn to WordPress, then I have just the right answers for you. It is not a coincidence that such huge brands are using WordPress. The main reasons as to why they are using WordPress are:
WordPress based sites have a responsive web design, meaning they can be accessed from a variety of devices.
WordPress based sites may be customized to suit the user`s specific needs.
Efficiency most small businesses can benefit from WordPress in terms of operational costs, unlike in the past when they had to hire a developer for almost everything. WordPress comes with a do-it-yourself way of doing things, which greatly reduces operational costs, especially for bloggers and web owners who are running on a tight budget.
However, if you want your business to highly benefit from WordPress, you really need to customize it so that it looks more appealing to your customers and everyone who visits it via the internet. First impressions are very important in business, and in the same way customers form an opinion the first hand they step into a business premises, based on aspects such as the general outlook, the ambiance and the general aura it projects, is the same way they will judge your website. This therefore means that customizing your WordPress based website to make it look more appealing is the very beneficial, yet it does not cost you a lot, because they are lots of free themes and plugins available online. Additionally, there are also premium themes and plugins which you can find online, and the best thing is that they are also affordable. The other important thing is with regards to accessibility; in this era when people are using smartphones to browse the web, you need to make it easier for them to access your site. Smartphones will never really replace the use of the desktop in terms of general use, but their use and demand is rapidly growing, mostly because of the convenience they offer in terms of portability and ease of accessibility. Therefore any prudent WordPress-based business should think of responsive web design.
What is Responsive Web Design?
Responsive web design refers to the aspect of designing websites, in such a way the web page is easily accessible from multiple devices or gadgets. This means that the same web page is accessible from a PC, Mac, smartphone or tablet. This is very beneficial, because web owners no longer have to create multiple sites, so that it suits access to all the devices.
Long gone are the days when a PC was the sole means of accessing information from websites. Responsive Web Design has greatly contributed to the decline in usage of the PC for such purposes. It is impossible to deny the fact that a PC is very efficient, but its efficient is limited to a certain extent. This is mostly in terms of portability. A smartphone or Tablet can easily fit into a pocket, meaning that the user carries it almost everywhere they go. This means that they will have access to a website from any location, and it is the exact web page which is available even on a PC or Mac. This therefore means that Responsive Web Design has led to easier access to information, and it has laid the foundation for the future.
In the past, it was very annoying because certain websites could not be accessed on a Smartphone or a device such as a Tablet. Any time you tried to gain access to the site, you would be issued with a `Re-directing` warning. This contributed to a huge gap in terms of access to information, because a huge percent of the population do not like being re-directed, mostly due to security reasons. Others may interpret it as a deliberate attempt to feed them with irrelevant stuff, or may think it is an internet scam. This therefore explains why having the same web page being responsive to multiple devices is very important.
Responsive Web Design is a huge relief to web-owners, because it is a cost-cutting measure. This is because they no longer have to create multiple web-pages, to suit each device. It also means that they can concentrate on the same web, giving them time to customize it fully. If you are creating multiple web pages, it is possible to leave out some important bit of information, hence creating a huge information gap.
Responsive Web Design has led to an increase in website traffic; gaining access to websites is now more convenient. This results to more revenue to the website owners, because they will enjoy a wider outreach and it is therefore easier to market and sell their brand. Most people use their Smartphones for almost everything, and it therefore becomes logical to it make possible for them to access webpages with their smartphones.
Responsive Web Design allows easy navigation, which is very important because some of the devices have a limit in terms of the display screen. What developers have offered as a remedy to this issue is through the option to re-size a web page. This ensures that the web page is clearer and everything is visible, including even the photos. It also ensures easier navigation from one screen to the next.
WordPress is a must have tool in this era for Bloggers and Website owners, which may be attributed to all the unlimited benefits it offers. It has totally revolutionized the industry, and the best proof of this is like I mentioned above, is that Top Notch brands are now using WP. If you are thinking of building a huge presence online for your brand, join the WP bandwagon, and you will not be disappointed.